Vol 4, No 15 (2012)

Mysticism in Subliminal Advertising

Based on inter-disciplinary approaches, Asst. Prof. Dr. Yalçın Kırdar explores the different methods and techniques of subliminal advertising and its pervasive use of the word "sex" and sexual images, even in advertisements targeting children and in cartoons. This is worrisome, to say the least!

Table of Contents

Mysticism in Subliminal Advertising PDF
Yalcın Kırdar 222-239

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ISSN: 2146-3328