Vol 6, No 20 (2013)

Review of the Relationship between Superstitions, Metaphors, and Advertising

Prof. Rafael Hernandez Barros of the Universidad Complutense de Madrid, Spain reviews the article of Sibel Akova of Maltepe University, Istanbul, Turkey: The Relationship between Superstitions, Metaphors, and Advertising published in JAMMO, Vol 3, Part 9, pages 138-156 http://www.journalacademicmarketingmysticismonline.net/index.php/JAMMO/issue/view/27

Table of Contents

Review of the article: The Relationship between Superstitions, Metaphors, and Advertising PDF
Rafael Hernandez Barros 291 - 293


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ISSN: 2146-3328