: A CREATIVE INITIATIVE ON MERGING ENTERTAINMENT & EDUCATION

BRINGING EDUCATION & ENTERTAINMENT TOGETHER

Requesting colleges & universities to accommodate the book, “Power of a Common Man : Connecting with Consumers the SRK Way” (Westland Tranquebar Press),in their library and encourage students/professors to share their feedback!

http://www.amazon.com/Power-Common-Man-Connecting-Consumers/dp/9384030155/

The book explores the marketing genius of Shah Rukh attempting to bring education and entertainment together (an Indian actor with global popularity; who recently received the Legion of Honour in France) using theories of Consumer Behavior.


ISSN: 2146-3328